Audience research
Ofcom and RAJAR data for UK podcast SEO planning
Podcast SEO planning works better when you build audience segments and keywords from Ofcom and RAJAR datasets, including regional and quarter-hour listening data.
Topic
audience research
Audience research
Podcast SEO audience research: surveys and interviews
Podcast SEO audience research: UK evidence, survey and interview questions, an illustrative keyword-to-title example and data-protection basics.
Audience research
Before you build podcast SEO buyer personas, fix your data sources
Podcast SEO buyer personas need real audience data, not assumptions. This guide lists the sources worth using, a rubric to score them, and steps to build personas.
Audience research
How to run podcast SEO customer interviews for audience research
A practical listicle on running podcast SEO customer interviews: who to recruit, what to ask, and how to turn answers into episode titles and pages.
Audience research
How to vet podcast SEO survey data before you buy
How to vet podcast SEO survey data before you buy: check the sample frame, weighting, reuse licence and UK data sources, and set the right fieldwork brief.
Audience research
What data sources should inform a podcast SEO target audience?
A practical guide to podcast SEO audience data, covering search tools, listening analytics, UK population sources, industry context and data-handling rules.