Audience research
Ofcom and RAJAR data for UK podcast SEO planning
Podcast SEO planning works better when you build audience segments and keywords from Ofcom and RAJAR datasets, including regional and quarter-hour listening data.
Section
Audience research
Audience research
Manchester podcast SEO: place plus topic keywords for local shows
A practical guide to Manchester podcast SEO, covering place plus topic keyword phrases, district and venue names, RAJAR context and local entity mentions.
Audience research
Glasgow podcast SEO and Scottish listening differences
Glasgow podcast SEO works best when it uses RAJAR regional data, Scots search phrasing and local institutions like BBC Scotland and the Scottish Podcast Awards.
Audience research
Does Cardiff podcast SEO need Welsh language keywords?
Welsh language podcast SEO in Cardiff means bilingual keyword research, Welsh titles and transcripts, and BBC Cymru Wales visibility for local shows.
Audience research
Bristol podcast discovery compared with London networks
Podcast discovery in Bristol runs on independents and local SEO, while London's network-dominated market competes through brands, budgets and national directories.
Audience research
Podcast SEO audience research: surveys and interviews
Podcast SEO audience research: UK evidence, survey and interview questions, an illustrative keyword-to-title example and data-protection basics.
Audience research
Before you build podcast SEO buyer personas, fix your data sources
Podcast SEO buyer personas need real audience data, not assumptions. This guide lists the sources worth using, a rubric to score them, and steps to build personas.
Audience research
What podcast SEO competitor research means for UK show discovery
A practical checklist for podcast SEO competitor research in the UK, covering audience data, accessibility, privacy rules and a decision table for common situations.
Audience research
How to run podcast SEO customer interviews for audience research
A practical listicle on running podcast SEO customer interviews: who to recruit, what to ask, and how to turn answers into episode titles and pages.
Audience research
How to vet podcast SEO survey data before you buy
How to vet podcast SEO survey data before you buy: check the sample frame, weighting, reuse licence and UK data sources, and set the right fieldwork brief.
Audience research
What data sources should inform a podcast SEO target audience?
A practical guide to podcast SEO audience data, covering search tools, listening analytics, UK population sources, industry context and data-handling rules.