Audience research
Ofcom and RAJAR data for UK podcast SEO planning
Podcast SEO planning works better when you build audience segments and keywords from Ofcom and RAJAR datasets, including regional and quarter-hour listening data.
Archive
October 2026
Audience research
Manchester podcast SEO: place plus topic keywords for local shows
A practical guide to Manchester podcast SEO, covering place plus topic keyword phrases, district and venue names, RAJAR context and local entity mentions.
Outlook
Is post-Brexit podcast SEO different for UK and EU shows?
Podcast SEO for UK and EU shows differs on data transfer, advertising and discovery. Here is what changes after Brexit and how to plan for it.
Rules and ethics
Podcast SEO advertising rules: a UK overview
Podcast SEO advertising rules in the UK: an overview of ASA and CMA roles, host-read disclosures, search copy, Copy Advice and enforcement.
Audience research
Glasgow podcast SEO and Scottish listening differences
Glasgow podcast SEO works best when it uses RAJAR regional data, Scots search phrasing and local institutions like BBC Scotland and the Scottish Podcast Awards.
Audience research
Does Cardiff podcast SEO need Welsh language keywords?
Welsh language podcast SEO in Cardiff means bilingual keyword research, Welsh titles and transcripts, and BBC Cymru Wales visibility for local shows.
Outlook
Podcast SEO for British Podcast Awards coverage
Podcast SEO for British Podcast Awards coverage: prepare episode pages, plan press outreach and assess discovery without assuming an award changes rankings.
Audience research
Bristol podcast discovery compared with London networks
Podcast discovery in Bristol runs on independents and local SEO, while London's network-dominated market competes through brands, budgets and national directories.
Rules and ethics
Podcast SEO: make episode-page credits crawlable
Podcast SEO for episode pages: add rights credits as HTML in WordPress or another CMS, then check access and indexing with Google Search Console.
Rules and ethics
3 BBC Sounds metadata rules for UK podcast SEO
BBC Sounds podcast SEO depends on three metadata rules: searchable titles, crawlable series structure, and clear rights windows that decide indexing.